Sponsorship Opportunities 2026-2027

United Way of the Cape Fear Area hosts six events across the year, and each one puts your business in front of neighbors who care about the same things you do. Sponsor a single event, or take a year-long package that carries your logo through all of them.

Opportunities At a Glance

Sponsorships should be selected at least 30 days before the event you are supporting.
Event Date
Day of Caring 02/12/2027
Spring Trike Race 04/27/2027
Rock The Day 05/15/2027
Day of Action 06/18/2027
Port City Jerry Day 09/12/2026
Campaign Kickoff (Generations of Generosity) 10/29/2026

Year-long sponsorship packages

One commitment, recognition all year. Each package below covers a set of our events, with the recognition and tickets listed for that level.

Community Champions $20,000

The “Community Champion” sponsorship offers a unique opportunity to become the premier sponsor for ALL EVENTS hosted by the United Way of the Cape Fear Area. As a Community Champion, your organization will gain prominent visibility across a wide range of impactful events, directly supporting vital community initiatives and brand yourself as a key leader in making a lasting difference for those in need!

Events included

  • Day of Caring
  • Spring Trike Race
  • Campaign Kickoff
  • Port City Jerry Day
  • Day of Action
  • Rock The Day

Recognition

  • On event signage, invitations & event registration page

  • On social media prior to and after the event
  • In press releases and content prior to event
  • Acknowledgement on our website, showing off your business logo and linking back to your site
  • Spotlight in our monthly newsletter to show off your logo and link back to your site
  • Speaking opportunity at every event

Tickets

  • Trike Race (team of six)
  • Generations of Generosity (2 tables of 8)
  • Port City Jerry Day (20 tickets)
  • Rock the Day (20 tickets)

Impact Leader $10,000

The “Impact Leader” sponsorship offers your organization the prestigious role of premier sponsor for all events hosted by United Way of the Cape Fear Area. In addition, you will serve as a supporting sponsor for the highly anticipated Port City Jerry Day. This exclusive sponsorship allows your brand to gain exceptional visibility while demonstrating a strong commitment to making a meaningful impact in the community.

Events included

  • Day of Caring
  • Rock The Day
  • Day of Action
  • Spring Trike Race
  • Campaign Kickoff
  • Port City Jerry Day

Recognition

  • On event signage, invitations & event registration page
  • On social media prior to and after the event
  • Acknowledgement on our website for 6 months, showing off your business logo and linking back to your site

Tickets

  • Trike Race (team of six)
  • Generations of Generosity (table of 8)
  • Port City Jerry Day (10 tickets)
  • Rock the Day (10 tickets)

Hope Builders $7,500

The “Hope Builders” sponsorship provides your organization with the opportunity to be a supporting sponsor for four events of your choice hosted by the United Way of the Cape Fear Area. Additionally, as the hospitality sponsor for Port City Jerry Day, you’ll play a key role in creating an unforgettable experience for attendees. This sponsorship allows your brand to be closely involved in impactful community events while showcasing your dedication to building hope and supporting positive change in the Cape Fear area!

Choose four from

  • Day of Caring
  • Spring Trike Race
  • Rock The Day
  • Day of Action
  • Campaign Kickoff
  • Port City Jerry Day

Recognition

  • On event signage, invitations & event registration page

Tickets

  • Trike Race (team of six)
  • Generations of Generosity (six tickets)
  • Port City Jerry Day (six tickets)
  • Rock the Day (six tickets)

Change Maker $5,000

The “Change Maker” sponsorship offers your organization the opportunity to serve as a hospitality sponsor for four events of your choice, including Port City Jerry Day. As a Change Maker, your brand will be integral in creating welcoming, memorable experiences for attendees, all while supporting the important work of the United Way of the Cape Fear Area. This sponsorship highlights your commitment to fostering community connections and driving meaningful change, making a lasting impact on those in need.

Choose four from

  • Day of Caring
  • Spring Trike Race
  • Rock The Day
  • Day of Action
  • Campaign Kickoff
  • Port City Jerry Day

Recognition

  • On event signage, invitations & event registration page

Tickets

  • Trike Race (team of six)
  • Generations of Generosity (four tickets)
  • Port City Jerry Day (five tickets)
  • Rock the Day (five tickets)

Marketing Sponsor $1,000

The marketing sponsorship offers your organization prominent brand exposure across multiple United Way of the Cape Fear Area events and campaigns throughout the year. This sponsorship is designed to align with your marketing objectives by putting your logo and message in front of diverse, engaged audiences across the Cape Fear region. From emails to social media, your brand will be consistently recognized as a community leader committed to connection, impact, and lasting change. By partnering with United Way of the Cape Fear Area, you’re not only reaching your marketing goals, you’re also helping us strengthen our outreach and further our mission to support those most in need.

Recognition

  • Show off your business logo and link back to your site from our monthly newsletter & prominently on our website

Perks

Single-event sponsorships

Prefer to back one event? Every event below has its own sponsor levels. The number of sponsorships available at each level is listed at the bottom of each table.

Day of Caring

  • Event: Day of Caring
  • Date: February 12, 2027
  • Time: 9:00am – 5:00pm
  • Location: With our Partner Organizations
  • Anticipated participants: 20 – 30 + nonprofit staff
Make a grand gesture to show your love for the community by giving back on Valentine’s Day! We’ll have volunteer events scheduled at multiple times and locations to create the biggest impact.
Two United Way volunteers smiling behind bins of packed supply kits at a Day of Caring drop-off.
Sponsor benefits Premier Sponsor$500 Supporting Sponsor$250 Hospitality Sponsor$100
Recognition on event signage & invitations Included Included Included
Invitation for company and representatives to attend event Included Included Included
Recognition as Premier Sponsor on all materials Included Included Included
Recognition in press/media releases and content prior to event Included — —
Recognition on social media prior to and after event Included Included Included
Number of available sponsorships for this event x1 x2 x10

Each benefit below lists what every sponsor level receives.

Spring Trike Race

  • Event: Tricycle Race
  • Date: April 27, 2027
  • Time: 3:30 – 5:00pm
  • Location: The Eagle’s Dare
  • Anticipated participants: 75 – 100
A 6-person adult team relay race open to any business that enjoys healthy competition among peers and making an impact in our community. Winning team receives a trophy and $500 to a UWCFA partner charity of their choice. Team costume contest winner gets $250 to donate to the partner charity of their choice.
Adult riders on child-sized tricycles racing down a closed street while teammates cheer them on.
Sponsor benefits Premier Sponsor$2,000 Supporting Sponsor$1,000 Hospitality Sponsor$750
Recognition on event signage & invitations Included Included Included
Invitation for company and representatives to attend event Included Included Included
Recognition in press/media releases and content prior to event Included Included —
Recognition on social media prior to and after event Included Included Included
Brief speaking opportunity at event Included — —
2, 6-person teams registered for the race Included — —
1, 6-person team registered for the race — Included Included
Number of available sponsorships for this event x1 x3 x5

Each benefit below lists what every sponsor level receives.

Rock The Day

  • Event: Rock The Day for United Way
  • Date: May 15, 2027
  • Time: 4:00 – 10:00pm
  • Location: The Bend
  • Anticipated participants: 1,000
Join us for a wonderful afternoon and evening event as we harness the power of music and art to help uplift those in need in our community.
A band performing on an outdoor stage at dusk beneath a Rock The Day sponsor thank-you banner.
Sponsor benefits Premier Sponsor$5,000 Supporting Sponsor$2,500 Hospitality Sponsor$1,500
Recognition on event signage & social media Included Included Included
Recognition in press/media releases and content prior to event Included Included Included
Your business logo on our event page Included Included Included
Tickets for 20 guests for the event Included — —
Brief speaking opportunity at event Included — —
Tickets for 10 guests for the event — Included —
Thank you banner with logos for all sponsors Included Included Included
Custom welcome banner with your logo at the event Included — —
Tickets for 5 guests for the concert — — Included
Number of available sponsorships for this event 2 6 10

Each benefit below lists what every sponsor level receives.

Day of Action

  • Event: Day of Action
  • Date: June 18, 2027
  • Time: 11:00am – 2:00pm
  • Location: The Diaper Bank, 915 S 16th St
  • Anticipated participants: 20 – 30 at the Diaper Bank
On or around June 21, thousands of people across the globe take action to improve their communities by volunteering with United Way. Help us create basic essentials kits for emergencies and those in need, or birthday kits for kids and their families who may not have the resources to celebrate their special day.
A team of corporate volunteers in matching shirts standing behind long tables of assembled essentials kits.
Sponsor benefits Premier Sponsor$1,000 Supporting Sponsor$750 Hospitality Sponsor$500 Contributing Sponsor$100
Recognition on event signage Included Included Included Included
Invitation for company and representatives to attend event Included Included Included Included
Recognition in press/media releases and content prior to event Included Included Included Included
Recognition on social media prior to and after event Included Included Included —
Brief speaking opportunity at event Included Included Included Included
Number of available sponsorships for this event x1 x1 x1 x10

Each benefit below lists what every sponsor level receives.

Port City Jerry Day

  • Event: Port City Jerry Day
  • Date: TBD 2027
  • Time: 5:00 – 10:00pm
  • Location: Greenfield Lake Amphitheater
  • Anticipated participants: 1,400
Join us for a groovy night of fun and music by Grateful Dead cover bands, to raise money for the United Way of the Cape Fear Area.
A seated crowd facing a lit amphitheater stage at dusk, with the surrounding trees washed in blue and red light.
Sponsor benefits Cornerstone Sponsor$10,000 Premier Sponsor$3,500 Supporting Sponsor$1,500 Hospitality Sponsor$1,000
Recognition on event signage & social media Included Included Included Included
Recognition in press/media releases and content prior to event Included Included Included Included
Your business logo on our event page and banner at concert Included Included Included Included
Tickets for 20 guests for the concert Included — — —
Tickets for 10 guests for the concert — Included — —
Tickets for 7 guests for the concert — — Included —
Brief speaking opportunity at event Included — — —
Custom welcome banner with your logo at the event Included Included — —
Tickets for 5 guests for the concert — — — Included
Number of available sponsorships for this event 2 3 5 5

Each benefit below lists what every sponsor level receives.

Generations of Generosity Campaign Kickoff

  • Event: Campaign Kickoff
  • Date: October 29, 2026
  • Time: 6:00 – 8:00pm
  • Location: Aloft Wilmington, 501 Nutt St., Wilmington, NC 28401
Join us for a fun evening as we celebrate Generations of Generosity in the Cape Fear Area and the local heroes that step up to unite around a healthy, safe and prosperous community.
Guests in themed costumes laughing beside a table of silent auction baskets at the United Way campaign kickoff.
Sponsor benefits Cornerstone Sponsor$10,000 Premier Sponsor$3,000 Supporting Sponsor$2,000 Hospitality Sponsor$1,000
Recognition on event signage, invitations & social media Included Included Included Included
Recognition in press/media releases and content prior to event Included Included Included Included
Your business logo on our event page Included Included Included Included
One table including 8 seats for Sponsor and Guests — Included — —
Brief speaking opportunity at event — Included — —
Entry for 6 guests at our event — — Included —
Two tables including 8 seats each for Sponsor and Guests Included — — —
Custom welcome banner with your logo at the event Included Included — —
Entry for four guests at our event — — — Included
Number of available sponsorships for this event x1 x4 x5 x10

Each benefit below lists what every sponsor level receives.

Become a sponsor

  1. Choose what you want to support. A single event from the list above, or one of the year-long packages.
  2. Tell us the sponsorship level. Email or call us with the event and level you have picked, along with your name, title, company, mailing address, phone and email so we can prepare your agreement.
  3. Choose how to pay. We can email your invoice, or call you to take a credit card payment.

Two things to know: sponsorship opportunities should be selected at least 30 days prior to each event, and payment is due within 30 days of signing your sponsorship agreement.

Ready to sponsor?

Tell us which event or package fits your business and we will take it from there.